Georges Coffee- Business Development Strategies Essay

Georges Coffee- Business Development Strategies - Essay ExampleThe focal point of Georges coffee tree has some distinguishable ideas for the promotion of their business in an extremely competitive industry. Some of their plans and strategies to cope with the competition include using Electronic mailing as a rule to boost their sales through methods such as e-marketing (direct marketing), setting up an E-brochure for ready reference. The main objective of the study is to identify methods which argon suitable for Geroges coffee which can enhance the chances of their success in a competitive field. It is imperative that the methods suggested shall yield results for a longer period of snip and hence they should have time relevance. Every new business or business units, however,big they are before starting or venturing into a new business or expanding naturally goes for a market feasibility study. In other words, a market feasibility study allows them to understand important factors such as their own Strengths, weaknesses, Opportunities and threats, also by conducting a market feasibility study they can understand the external business environment as such. We know the business environment is very smooth-spoken in nature and the market situations as well as the market requirements tend to vary from time to time. In order to reap rich dividends the management has to understand the scope or the extent of usage of the methods suggested. ... The business requirements for Georges coffee in terms of plans and strategies to survive the heat areInternal requirementsi. Sound run chain mechanisms which are cost effective, innovative and sustainable for a long time. ii. Development of a strong and unyielding distribution network for easy distribution.iii. determination of electronic services for enhanced performance. External requirements i. The methods developed shall flexible enough to accommodate changes as per the requirements of the organization. ii. The methods ha ve to designed in such a contrive that they can be used for a long time and reusable. iii. The methods have to be tested and re- tested again and again for advance application and results. grasp of applicationInorder to reap rich dividends the management has to understand the scope or the extent of usage of the methods suggested. Im a firm believer of the fact Business strategies are custom made and any method or application suggested for one particular business may or may not be applicable for another one. They are totally custom made as per the requirements of organizations. Hence the management has to understand the scope upto which the methods can be used extensively and for better results. Also the methods suggested can be time bound, so usage after a certain period of time after which the methods have to be reconfigured as per the market dynamics once again. Usage of obsolete methods may not yield effective results as such. Factors influencing the business development plans There are some(prenominal) factors which can act as hindrances in the business development of Georges coffee as such. Broadly we can